IAB Recommends Publishers Use its DEAL Approach to Manage Ad Blockers

Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview
Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview of various tactics publishers can use to offset revenue loss caused by ad blocking. While IAB does not recommend a specific tactic, it does recommend an approach it calls DEAL to help publishers communicate with and engage with readers who use ad blocking tools......

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