IAB Recommends Publishers Use its DEAL Approach to Manage Ad Blockers

Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview

Earlier this week IAB Tech Lab released a primer for publishers on how to handle ad blocking. The 23-page report provides a comprehensive overview of various tactics publishers can use to offset revenue loss caused by ad blocking. While IAB does not recommend a specific tactic, it does recommend an approach it calls DEAL to help publishers communicate with and engage with readers who use ad blocking tools......

Home » IAB Recommends Publishers Use its DEAL Approach to Manage Ad Blockers

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Filed in Business Strategy, Industry Announcements, Magazines, News, Revenue and Sales, Subscriber Acquisition, Subscription Apps, Subscription Business Marketing

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!