Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Facebook is betting big on Live Video, its new live broadcasting tool, spending more than $50 million to entice 140 or so media companies, pro
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
This week we explore subscription billing, growing pains, email, strategic republishing, logo redesign and more.
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a
Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and
This week’s Five on Friday offers up 31 LinkedIn tools, some product marketing gems & more!
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated
Here are 30 expert tips for creating a comprehensive Public Relations strategy to cover subscription launches, paywall announcements, pricing changes and event promotions.
To mark their respective centennial celebrations, Aviation Week & Space Technology and Boeing have digitized 100 years of Aviation Week, reports Folio. The 100-year digital
