Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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This week’s subscription news headlines include online video surges, automation, ad blockers, subscription box marketplaces, big banks, executive metrics that matter and mobile payments along
Inspired by the colors of summer, Five on Friday this week is all about color. We explore what a HEX Triplet is (and why it’s
Amazon has signed a multi-year deal with PBS to offer popular PBS KIDS series to Amazon Prime members, making it the exclusive premium subscription streaming
In a surprising move, Tribune Publishing has rebranded itself as tronc, Inc., launching a redesigned website and jumping ship from the New York Stock Exchange
Facebook is betting big on Live Video, its new live broadcasting tool, spending more than $50 million to entice 140 or so media companies, pro
Five on Friday this week explores social media ad trends, using PowerPoint powerfully, benefiting from mobile, using free content and landing page conversion.
This week we explore subscription billing, growing pains, email, strategic republishing, logo redesign and more.
Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a
Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and
