May 27, 2016

Weekly Subscription News Round-up for May 27

In this week’s subscription headlines, The Drum suggests seven ways publishers can survive in the world of ad blocking, the Washington Post enters the ad tech business with Fuse ads, and Sauk City, Minnesota considers a 25-year subscription to solar gardens. Get those headlines and more on cloud computing, vinyl record curation, SaaS and new media versus old media.

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Politico Ditches Its Paywall, Makes Other Big Changes

Under a new publishing strategy, media outlet Politico is ditching its paywall and making a host of other changes, reports Variety. In addition to dropping its paywall, Politico is: (1) Creating a single landing page for all of its media-related stories at http://politico.com/media; (2) Revamping its “Morning Media” newsletter and (3) Redesigning its Politico blog. Get all the details at Subscription Insider.

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Five on Friday: Relationship Branding, Facebook’s Lead Ads and More

Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.

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