This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and dives into the question, Is it OK to update old blog posts?
Five on Friday: New Product Extensions, Subscriber Retention, and More Read More »
Earlier this month, the Tampa Bay Times acquired long-time competitor, The Tampa Tribune, and immediately shut it down. Effective May 4, the Times will honor all Tribune subscriptions and advertising agreements, according to a press release issued by the Times, terminating a 29-year rivalry between the two newspapers. The sale terminated a 29-year rivalry between the two daily newspapers, leaving Tampa with one major metro paper…
Tampa Bay Times Buys and Immediately Shuts Down The Tampa Tribune Read More »
In this week’s subscription headlines, AT&T bets on entertainment to keep its network busy, Dallas Morning News moves to a paywall (again), and the BBC is given a green light for a paid online subscription Service. In addition, we’ve got headlines on customer data, building trust, beating and exceeding customer expectations, beauty boxes and much more.
Weekly Subscription News Round-up for May 20 Read More »
