Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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Voyage, a new subscription-based luxury travel platform and magazine, launched earlier this month. Published by Sienna Charles Travel, an elite travel agency catering to celebrities
Last week, marketing, sales and services platform HubSpot, Inc. (NYSE: HUBS) reported strong financial results for the third quarter ended September 30, 2018. Among the
In this weeks Five on Friday, weve got some great subscription articles for you. Well give you new information on the popularity of subscription video
Tribune Publishing Co. (NYSE: TRCO), a Chicago-based media company, is entertaining bids from Donerail Group, McClatchy Co. and AIM Media, reports Bloomberg. Tribune, which recently
Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end of
Last week, The Economist unveiled a new look – a revamped print edition with a modern design that shares the look and feel of The
In this weeks edition of Five on Friday, weve got some great subscription articles to share. Google finally says good-bye to social media platform, Google+,
In this week’s subscription headlines, Sky baits binge watchers with a loyalty scheme and Netflix subscriptions, Facebook purges more than 800 publishers accounts for political
After two-plus years of ridicule and misunderstanding of Tribune Publishing’s new brand, tronc with a lowercase T, the company is taking back its name. The
This week’s subscription news features a variety of subscription companies – news, fitness, cars, movies, payments and more. The Globe and Mail launches Canada’s first
