The New York Times Reports Q3 Success with Subscription-First Strategy

Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end

Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end of the third quarter, The New York Times had more than 3 million digital subscribers and 4 million total subscribers. This strategy helped the company bring in 203,000 total net new digital-only subscribers in the third quarter, and subscription revenue represented close to two-thirds of the company's total revenue. Of the 203,000 new subscribers, 143,000 came from news and the balance came from NYT Cooking and Crossword....

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Filed in Auto-renew Subscription, Business Operations, Business Strategy, Consumer Services, FInance, News, Product Development, Revenue and Sales, Subscriber Acquisition, Subscription Apps, Subscription Business Marketing

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!