November 16, 2018

Subscription Companies Offer Black Friday Deals to Attract Subscribers

You don’t have to have a brick-and-mortar store to make the most of one of the biggest shopping day of the year – Black Friday, November 23. Subscription companies are capitalizing on the opportunity with some of their own deals, not just attracting customers for a day for, hopefully, for months or years to come. Here are a few big Black Friday deals that other subscription companies can learn from and some deal-seeking consumers might want to check out:

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HubSpot Reports 35 Percent Increase in Subscription Revenue for Q3

Last week, marketing, sales and services platform HubSpot, Inc. (NYSE: HUBS) reported strong financial results for the third quarter ended September 30, 2018. Among the highlights were total revenue of $131.8 million, a 35 percent increase year-over-year, and subscription revenue of $125.5 million, also a 35 percent increase year-over-year. Total customers grew by 40 percent to 52,505, but total average subscription revenue per customer dropped 4 percent to $9,959 in the third quarter.

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Five on Friday: Video Apps, Home Page Design and Cable TV

In this weeks Five on Friday, weve got some great subscription articles for you. Well give you new information on the popularity of subscription video apps, NBA Careers shares an exciting direct-to-consumer retention and engagement job opportunity, Shopify gives great tips on home page design, the Hollywood Reporter explains that Americans think cable TV is too expensive, and New York Magazines sites are going behind a paywall.

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