The New York Times Reports Q3 Success with Subscription-First Strategy
Last Thursday, The New York Times (NYSE: NYT) reported that its subscriber-first strategy was successful during the third quarter of 2018. At the end of the third quarter, The New York Times had more than 3 million digital subscribers and 4 million total subscribers. This strategy helped the company bring in 203,000 total net new digital-only subscribers in the third quarter, and subscription revenue represented close to two-thirds of the company’s total revenue. Of the 203,000 new subscribers, 143,000 came from news and the balance came from NYT Cooking and Crossword.
The New York Times Reports Q3 Success with Subscription-First Strategy Read More »
