Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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This second article our series Getting Your Product Out the Door: Product Development Basics dives into the role of the product owner, how it relates
This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or
Latest
App Annie reports on the evolution of mobile apps, Parks Associates shares the future of U.S. cloud gaming, and Panera makes coffee subscriptions a success.
Micro-video platform started a $200 million TikTok Creator Fund to help creators turn their content into careers and signed a multi-year deal with NMPA.
Apple co-founder Steve Wozniak and 17 other plaintiffs file suit against Google and YouTube for not stopping a global bitcoin scam.
Zuora helps The Seattle Times meet digital subscriber goals, Hubspot shares newsletter tips, and NYT Co. names a successor President-CEO.
A new platform – Subtext – is having great success helping publishers connect and engage with readers through text messages.
BMW explores in-car subscriptions for smart, connected services; Sony sued by game developer for royalties; and Cash App might be worth more than Square.
Amazon is naming Seattle’s NHL arena the ‘Climate Pledge Arena’ as part of the company’s pledge to reduce climate change.
The New York Times pulls out of Apple News, Alden Global Capital adds a board member to Tribune Publishing, and major brands boycott Facebook ads.
Lululemon Athletica Inc. announced it is buying MIRROR, a home fitness company, for $500 million. MIRROR uses a membership model for its fitness classes.
Panera is offering free hot and iced coffee and hot tea all summer to new and existing subscribers to its MyPanera+ coffee subscription program.
