Subscription Business Marketing
Successful subscription business marketing is constantly learning about your market and your subscribers and then and adjusting your product, user journeys, messaging, pricing, offers, and promotion based on analytics and testing. It’s detailed work! And the key? Mapping LTV (Lifetime Value) of your members against key cohorts (such as acquisition source) to drive maximum profitability and growth in your subscription, membership, or recurring-revenue business.
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This extremely detailed subscription & membership financial model was developed as a tool for would-be subscription businesses who either are planning a new launch or
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A new platform – Subtext – is having great success helping publishers connect and engage with readers through text messages.
BMW explores in-car subscriptions for smart, connected services; Sony sued by game developer for royalties; and Cash App might be worth more than Square.
Amazon is naming Seattle’s NHL arena the ‘Climate Pledge Arena’ as part of the company’s pledge to reduce climate change.
The New York Times pulls out of Apple News, Alden Global Capital adds a board member to Tribune Publishing, and major brands boycott Facebook ads.
Lululemon Athletica Inc. announced it is buying MIRROR, a home fitness company, for $500 million. MIRROR uses a membership model for its fitness classes.
Panera is offering free hot and iced coffee and hot tea all summer to new and existing subscribers to its MyPanera+ coffee subscription program.
In our first in a series of subscription success stories, Trevor George, CEO of Trevco, tells us how he developed and launched MaskClub in just
Samsung launches Access for Mobile subscription for Galaxy S20 series phones with cloud storage, premium care coverage and Microsoft 365.
Five on Friday, May 29, 2020: grocery stores are adapting to new shopping trends, beauty boxes are riding the wave of coronavirus, and Meredith launches
TikTok hires Kevin Mayer as its new CEO; BuzzFeed shutds down ops in U.K. and Australia; and Facebook adds Messenger rooms for groups and events.
