How Publishers Are Using Text-Based Engagement To Build Subscriber Relationships

Engaging readers and subscribers and creating authentic, positive relationships can be challenging, especially with so many outlets and platforms competing for attention. For years, publishers and journalists have tried engaging readers and subscribers on social media and commenting platforms. Many have found it difficult to rise above the noise created by those platforms and their users to form and maintain productive relationships. Some publishers are trying a new tactic – a new text-based eng...