How Publishers Are Using Text-Based Engagement To Build Subscriber Relationships

New engagement platform Subtext helps drive meaningful engagement

A new platform - Subtext - is having great success helping publishers connect and engage with readers through text messages....

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Filed in Business Operations, Business Strategy, Consumer Services, Free Subscription, News, Product Development, Revenue and Sales, SaaS and Cloud Services, Subscriber Acquisition, Subscriber Only, Subscription Apps, Subscription Business Marketing, Technology

Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!