Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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Content engagement drives subscriber acquisition, and content engagement is driven by your analytics. Segmenting your audience and learning what appeals to certain prospects is key
California consumers are suing subscription-based companies within and outside the state, in accordance with California’s auto-renewal law (Cal. Bus. & Prof. Code § 17600 et
PlayStation owners in the U.K. can now play their favorite games with a PlayStation Now monthly subscription, says Engadget. For £12.99 a month, gamers have
Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
After informing us of our outdated billing information, Dropbox followed up with an email informing us that our storage is now full, and we will
Want to turbo charge your membership business? Robbie Kellman Baxter, author of The Membership Economy, walks us through what membership-focused organizations can learn from other
To understand your retention opportunities and trends, you need to have a simple way to track attrition patterns. But you also need a methodology which
The New York Times has abandoned subscriptions for its iOS app, NYT Now, just a year after its launch, making the updated app, NYT Now
Effective monitoring of subscriber retention is the result of understanding retention opportunities and trends, tracking attrition patterns, developing a tracking methodology, and applying those metrics
We are publishing a three-part INSIDE Metrics series on measuring subscription retention.In this article, Part II, we will provide some basic retention measurement concepts; show
