Everyone has an opinion on telemarketing. Like the parable of the blind men and the elephant, telemarketing (and telesales) means different things to different folks based on their professional - and private - experiences. Many companies have pre-conceived notions that are often outdated or wrong about whether or not telemarketing is useful, profitable or even how it can be leveraged within their company. Subscription companies place telemarketing calls to bring on new subscribers, upsell existi...
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