Subscriber Retention
It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.
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If you’ve ever received a lipstick, snack, aftershave sample or dog toy in your monthly subscription box that you couldn’t use, you’ll be glad to
If you care about driving business to your subscription or membership business,dont continue to act and make decisions on transactional and survey-based (biased) information when
A recent Pew Research Center study of 14 news magazines shows single copy sales for digital issues are up an average of 30 percent and
American Express and Costco are officially divorced and all Costco-issued AmEx cards are being replaced with Citigroup Visa cards. This could cause involuntary churn for
Is there a market for canceling unwanted subscriptions? ‘Unsubscribe’ services like Truebill and Trim want to manage your subscribers’ subscriptions.Subscription Insider walks you through the
Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
In this week’s subscription headlines, AT&T bets on entertainment to keep its network busy, Dallas Morning News moves to a paywall (again), and the BBC
This week’s Five on Friday covers subscriber retention, creative market expansion strategies, how your marketing can stay gender neutral, how to trademark a phrase and
In 2015, Intuit (NASDAQ: INTU) made a big push to get its customers to move from its QuickBooks desktop software to its cloud-based SaaS, QuickBooks
Is Twitter the right social media platform for your business? Learn more in this installment of Subscription Biz Basics where we give you 15 illustrated
