Subscriber Retention

It’s no secret that the most important thing you can do as a subscription merchant is keeping your paying customers happy and coming back for more – keep them renewing, that is! That’s why customer retention is the lifeblood of subscription revenue and should be at the top of any priority list for any business operating in the subscription economy.

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Streaming video service YouTube TV celebrates its third birthday with a 30% price hike in subscription fees, along with new content and features.
Dr. Matt Lindsay, president of Mather Economics, shares subscription trends, risks and opportunities, and recommendations for digital publishers.
How you can propel lasting relationships with customers by lending a helping hand during the pandemic with the power of data, to increase revenue, decrease

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