Subscriber Acquisition
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By Minal Bopaiah So it’s that time of year, when the staff at Subscription Site Central disappears into the analog world to do analog things.
So it’s that time of year, when the staff at Subscription Content disappears into the analog world to do analog things. (There’s no proof, but
By Minal Bopaiah A new article in The New York Times bemoaning the poor revenue models of streaming music services fails to acknowledge a startling
A new article in The New York Times bemoaning the poor revenue models of streaming music services fails to acknowledge a startling fact: subscription music
By Minal Bopaiah E-Book subscriptions services seem to be all the rage. Last week, I wrote about Audiobooks, Scribd and Oyester and their holiday gift
E-Book subscriptions services seem to be all the rage. Last week, I wrote about Audiobooks, Scribd and Oyester and their holiday gift subscription offerings. And
By Minal Bopaiah The Online Publisher Association released a report this week based on its interviews with 12 media professionals at digital subscription publications, and
By Minal Bopaiah While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to
While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how
By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales
