OPA Study Finds Digital Subscribers are Younger, Often New Audiences
The Online Publisher Association released a report this week based on its interviews with 12 media professionals at digital subscription publications, and while none of the findings are game-changing, the main points are worth repeating here: Digital subscriptions do NOT cannibalize print, and overall, have a positive impact on bottom lines. Digital subscribers tend to be younger than print subscribers, but a growing segment. In other words, while the average age for first-time subscribers has not changed, the…
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