December 12, 2013

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

Leave a Comment / News, Subscriber Acquisition, Technology / Minal Bopaiah

By Minal Bopaiah While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how effective social media is for paid content sales. And more so, whether advertising on social media is ever worth the time and money. Fortunately, we were able to unearth a helpful Case Study Examples from The Financial Times’ experiment with Twitter’s Promoted Tweets. In celebration of their 125th anniversary, The Financial…

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising Read More »

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

Leave a Comment / News, Subscriber Acquisition / Minal Bopaiah

While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how effective social media is for paid content sales. And more so, whether advertising on social media is ever worth the time and money. Fortunately, we were able to unearth a helpful Case Study Examples from The Financial Times’ experiment with Twitter’s Promoted Tweets. In celebration of their 125th anniversary, The Financial Times (FT)…

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising Read More »

Leverage Twitter Advertising to Drive Traffic and Sell More Subscriptions

Leave a Comment / Best Practice and How To, Subscriber Only / Subscription Insider

Social media is a great way to augment your acquisition marketing, and Twitter is an especially good platform for subscription sites targeting specific audiences. In this How-To, we explore when and which types of subscription sites can benefit from advertising on Twitter, either through Promoted Tweets or Promoted Accounts. Discover what audiences are more easily engaged on Twitter, how you’ll be charged, and how to measure the impact of your campaigns. Plus, we include 3 Case Study Examples from The Financial Times, World Politics Review and Hubspot.

Leverage Twitter Advertising to Drive Traffic and Sell More Subscriptions Read More »

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December 12, 2013

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

Leverage Twitter Advertising to Drive Traffic and Sell More Subscriptions

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