By Minal Bopaiah While many investors might be wondering if Twitter's impending IPO will be as inflated as Facebook's, subscription marketers are still trying to grapple with how effective social media is for paid content sales. And more so, whether advertising on social media is ever worth the time and money. Fortunately, we were able to unearth a helpful Case Study Examples from The Financial Times' experiment with Twitter's Promoted Tweets. In celebration of their 125th anniversary, The Financial…...
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