Financial Times Gets 23% of Special Offer Subscription Sales Through Twitter Advertising

While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with
While many investors might be wondering if Twitter's impending IPO will be as inflated as Facebook's, subscription marketers are still trying to grapple with how effective social media is for paid content sales. And more so, whether advertising on social media is ever worth the time and money. Fortunately, we were able to unearth a helpful Case Study Examples from The Financial Times' experiment with Twitter's Promoted Tweets. In celebration of their 125th anniversary, The Financial Times (FT)…...

Hello There!

This premium content is exclusively reserved for Subscription Insider members.

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.

Already subscribed? Log in below.

Share on facebook
Share on twitter
Share on linkedin
Share on email

Up Next

Don’t miss the latest subscription news. Sign up for updates now!

Search this site

Upcoming events

Keep ahead of your competition

Register now for our weekly subscription news round-up

  • This field is for validation purposes and should be left unchanged.