Subscriber Acquisition
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CellarTracker offers wine enthusiasts an online database to store, track and update their tasting notes and maintain an inventory of home wine cellars. In this
When it comes to marketing subscription content, email is continuing to be the champion of conversions, especially email newsletters. Which is why I wanted to
I hate buzzwords. Which is why Subscription Content was late to cover the marketing automation fad. But after sufficient research, and a great video tutorial
In our 2013 Online Subscription Benchmark Report, we saw that the industry benchmark for free to paid subscribers for most subscription sites was between 1-3%.
Those of us here in the subscription content industry are more than familiar with the traditional kind of paywall, whereby some content is accessible only
As Brad Mehl explained to Subscription Site Insider members on Tuesday, marketing automation boils down to one simple statement: If this, then that. If prospects
If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail
Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save
By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way to
By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times Premier.
