Google Changing the Game for Email Marketers Yet Again

If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail Tabs feature last year. Among the early fears was that marketers’ promotional messages would get abandoned and forgotten in recipients’ Promotions tab — a fear, it turned out, that proved to be unfounded. Well, brace yourself, because Google looks to be mixing things up again — at least on an experimental…

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