Subscriber Acquisition
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Houghton Mifflin Harcourt (HMH) and digital learning platform BenchPrep are partnering to add new personalized digital learning solutions to CliffsNotes study guides. Beginning with SAT®
When determining marketing attribution, subscription marketers face a unique challenge in calculating attribution and value because the initial transaction is only a fraction of a
Taboola announced last week that it is partnering with Boston.com to use its discovery platform to drive traffic to the online news site, expand its
Five on Friday this week explores whos blocking ads and how to stop them, finding royalty-free images, thoughts on product development from Scholarly Kitchen and
Rumor has it that Amazon is hoping to launch two new streaming music subscription services next month, says Recode. One of the services will be
REVRY has launched the first dedicated LGBTQ streaming video platform, featuring ‘Queenrated’ movies, TV, digital series, music videos, podcasts and music. The niche-based SVOD subscription
Two weeks ago the Wall Street Journal began experimenting with its hard paywall, offering 24-hour guests passes to non-subscribers who accessed a WSJ article through
Five-on-Friday this week explores the best app builders for subscription businesses, how to innovate inside large corporations, product innovation misconceptions, use of Snapchat Discover, and
MINDBODY, the leading provider of online business management software for the wellness services industry, posted double digit increases for the second quarter of 2016, growing
As Pandora struggles with profitability, the internet radio station is looking beyond music for long-term subscription success and sustainability. Pandora has added non-music audio content
