Subscriber Acquisition
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When you’re conducting online surveys, whether it’s for market research, customer satisfaction polls or other ends, there are a number of best practices that can
Consumer magazines like People have been stalwarts in the print industry, only adopting digital editions recently, and mostly because of the tablet. And People was
A few weeks ago, I wrote about how paid discovery through recommendation engines can be a powerful alternative to PPC for subscription content sites. I
In our 2013 Online Subscription Benchmark Report, we documented how international markets are sometimes even more ripe for online subscription sales than the US or
Now that Labor Day is over, it’s time to put away those summer whites and get ready for the holiday sales rush. Many subscription sites
Earlier this week, I wrote about three great tips for mobile-optimized emails, an important topic for any subscription content site since email is the most
Savvy subscription marketers aren’t afraid to wake “sleeper” accounts and encourage re-activation or more on-site engagement. But what about your trial takers? Find how Zapier
Many legacy publications are faced with the Herculean task of converting print subscribers into digital ones. The email blast below, sent by Foreign Affairs, is
We love the idea of getting digital readers when they’re young, and even encouraging parents and adults to give a digital magazine as a gift
At first glance, this may seem like a loyalty gift campaign by LinkedIn. But upon closer inspection, it’s a better example of a cross-sell campaign
