Taboola Update Makes Content Discovery Harder for Publishers, But May Get Them More Qualified Traffic

A few weeks ago, I wrote about how paid discovery through recommendation engines can be a powerful alternative to PPC for subscription content sites.

A few weeks ago, I wrote about how paid discovery through recommendation engines can be a powerful alternative to PPC for subscription content sites. I also mentioned the major players in this space: Taboola, Outbrain and nRelate and compared their services in our in-depth, Members-Only How-To on Subscription Site Insider. Of the three vendors, Taboola had the smallest number of publishers hosting their recommendations on their sites (5,000 publishers versus 70,000 for Outbrain and 85,000 for…...

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