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Zapier Gives Trial Subscribers Time with CEO via Google Hangout

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Savvy subscription marketers aren't afraid to wake "sleeper" accounts and encourage re-activation or more on-site engagement. But what about your trial takers? In this smart email, Zapier checks in with trial-takers mid-way through their trial, and offers them the opportunity to connect with the CEO via Google Hangout. Even better, it embeds a calendar reminder. Just be careful with the video conferencing. Subscription Site Insider tried this when it first launched with live Webinars, but found ...

 

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