End-User License Agreements are becoming more prevalent, not only among SaaS providers, but also B2B subscription sites and sites with group sales. In this one-hour video, Attorneys Chad Bowman and Tom Curley take you through the legal aspects of creating a legally-binding End-User License Agreement. They also discuss copyright concerns, working with government entities and foreign subscribers, and what's the best way to show proof of delivery and/or account activation.
In 2011, SafetySmart re-launched with a savvy Web platform that had online tools to save customers time and effort. John Doyle, Senior Vice President of Products and Content at parent company Bongarde, spoke with us about how moving to more interactive content services increased subscriptions by 200%, how low-priced items through sister sites have been an enormously productive source of lead generation, and how the company's sophisticated in-house sales system incorporates user-generated information and telesales. Plus, check out the best use of a call-to-action button on a site tour we've ever seen.
How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
At any given moment, 50,000 subscribers are paying to access WritersMarket.com's robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.
With an exceptionally unique content offering that can't be replicated in print, A Story Before Bed is changing the way parents and children connect online. CEO Hillel Cooperman spoke with us about the technology behind the site, its native iPad app, and how donating subscriptions has generated tremendous PR. Plus, learn how separate landing pages for gift subscriptions can help your conversions. Plenty of great creative samples, too!
When your data mining shows you have a number of individual users from the same company, it's time to upsell the head honcho a group subscription. Check out how Dropbox does it.
Looking to increase your revenues without increasing your marketing expenses? Watch this Webinar with Paul Lemberg to find out how cross-sales and upsales can do just that. You'll get an understanding of when to make the offer as well as some real-world examples of products and services.
In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.
Plenty of publishers make money by syndicating content to third-party media. But, Tax Rite, Inc. is one of the very few we know of who syndicate coaching services. Co-owner Jeremy Boston reveals in our exclusive case study how the company's TaxHotline.net personal advisory service now reaches more than one million consumers…99.99% sold through syndication deals with organizations ranging from financial institutions and unions to churches.Includes tips on how to use a/b tests to close big sales, and a link to one of the best subscription sales videos we've ever seen.
See how RISI grew from B2B trade publishing roots into the leading information services company for the pulp and paper industry. Insider spoke with Matt Graves, SVP Pulp & Paper Division, and Thom Smith, Director of Marketing, to learn how the company combines direct marketing with a corporate sales force to step up customers from $300-$400 online news subscriptions to $50,000+ corporate site licenses for a portfolio of services
How a Blogger’s Public Radio-Style ‘Pledge Drives’ Convince Subscribers to Pay $49-$75,000 to Support the Site
This exclusive interview with FutureOfCapitalism.com founder Ira Stoll proves that some readers are happy to pay a lot to support the content they're passionate about. See how the site uses quarterly campaigns that ask readers to support the free blog by paying up to five and six figures for an annual subscription.