February 5, 2016

Weekly Subscription News Round-up for Feb. 5

Ad-free, ad-blockers and airline subscriptions are in this week’s headlines. Here are those headlines and more in this week’s subscription news round-up. This week’s topics include new subscription launches, best practices for SaaS companies, ad-blockers, going ad-free, Whats App, Facebook Messenger and more.

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The Guardian Announces 3-Year Plan to Cut Costs by 20 Percent

Last week Guardian News & Media (GNM), The Guardian’s parent company, announced a plan to cut costs by 20% over the next three years. It must do so to stem significant cash outflows and losses. At current spending levels, GNM is expected to post year-end losses in the $71 million range in March, says The Drum. We’ve got all the details of The Guardian’s three-year plan.

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Five on Friday: OTT Broadcasting Predictions, Conversion Rates, Marissa Mayer and More

This week’s Five on Friday explores requiring phone numbers for content requests, subscription management software requirements, conversion rate concerns, OTT Broadcasting, and Yahoo’s Marissa Mayer.

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