Google AMP Set to Go Live Feb. 24

Google AMP, Google’s response to Facebook’s Instant Articles and Apple News, will go live this Wednesday, February 24, says Ad Age. AMP stands for
Google AMP, Google's response to Facebook's Instant Articles and Apple News, will go live this Wednesday, February 24, says Ad Age. AMP stands for Accelerated Mobile Pages, an open-source project that creates "light-weight webpages" that load as much as 85% more quickly than standard webpages. Google says AMP HTML provides for seamless, simplified publishing. Google describes its vision on its AMP project website: "The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web…...

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