Google AMP Set to Go Live Feb. 24

Google AMP, Google’s response to Facebook’s Instant Articles and Apple News, will go live this Wednesday, February 24, says Ad Age. AMP stands for

Google AMP, Google's response to Facebook's Instant Articles and Apple News, will go live this Wednesday, February 24, says Ad Age. AMP stands for Accelerated Mobile Pages, an open-source project that creates "light-weight webpages" that load as much as 85% more quickly than standard webpages. Google says AMP HTML provides for seamless, simplified publishing. Google describes its vision on its AMP project website: "The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web…...

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!