Google AMP, Google's response to Facebook's Instant Articles and Apple News, will go live this Wednesday, February 24, says Ad Age. AMP stands for Accelerated Mobile Pages, an open-source project that creates "light-weight webpages" that load as much as 85% more quickly than standard webpages. Google says AMP HTML provides for seamless, simplified publishing. Google describes its vision on its AMP project website: "The Accelerated Mobile Pages (AMP) Project is an initiative to improve the mobile web…...
Home » Google AMP Set to Go Live Feb. 24
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