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Social media marketing is an increasingly important part of the marketing mix, do you (or your team) understand the potential pitfalls that could have a
In this week’s subscription headlines, Vanity Fair asks if anyone is saving the New York Times from itself, Apple contemplates a push into the media
The Newspaper Association of America (NAA) is stepping up its game to fight ad blockers. The NAA, a nonprofit organization representing the interests of nearly
Five on Friday this week is jam-packed with information including brand development, a great Mequoda quote, Gamification and Influencer Marketing.
In this week’s subscription headlines, The Drum suggests seven ways publishers can survive in the world of ad blocking, the Washington Post enters the ad
Under a new publishing strategy, media outlet Politico is ditching its paywall and making a host of other changes, reports Variety. In addition to dropping
Earlier this month, the Tampa Bay Times acquired long-time competitor, The Tampa Tribune, and immediately shut it down. Effective May 4, the Times will honor
On Monday, Adblock Plus announced that it now has more than 100 million active users. More accurately, that’s 100 million active installations. A user who
In this week’s subscription headlines, This Old House plans to boost subscription revenue, Spotify is breaking into original content, SaaS companies are changing their growth
In this week’s subscription news, the New York Times reports a loss, Vimeo acquires VHX, an FTC complaint is filed against magazine subscription scammers, and
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