In this week’s subscription headlines, This Old House plans to boost subscription revenue, Spotify is breaking into original content, SaaS companies are changing their growth strategies, and Cheddar (TV) – the OTT news channel for millennials – goes behind a paywall. We’ve got those headlines and more featuring Lands’ End, the New York Times and Sirius XM.
Weekly Subscription News Round-up for May 13 Read More »
Mic, the digital news outlet by millennials for millennials, is planning to experiment with paid video subscriptions, reports Ad Age. With a monthly audience of more than 30 million readers, perhaps the time is right for just such an experiment. Mic is looking at trying video subscriptions rather than trying a paywall for written content. Currently, Mic is funded through advertising dollars for branded content and the company’s Hero ad unit…
Mic to Experiment with Paid Video Subscriptions Read More »
This week’s Five on Friday covers product marketing’s 10 Commandments, how leaders are not necessarily lonely at the top, the disconnect between research results and reporting, how print is not dead, and more.
Five on Friday: Product Marketing, Development and Research for CEOs Read More »
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