Product Development

The subscription products we develop and build are our reason for being.  We build them to offer subscribers and members something they need or want, that we love to provide.  But while the inspiration for creating a new product is all around us, the mechanics of defining, developing and launching that membership or subscription product are both complex and daunting. We have you covered, from know-how to help beginners to articles keeping you up on the latest trends and developments for enhancing and growing exceptional subscription products.

Our most popular & evergreen content focused on Subscription Product Development:

Check out more Subscription Product Development information:

5 PR Tips When Launching a Paywall

Things can get tricky when print or free online publications want to launch a paywalled site, especially if you don't have a plan for managing consumer backlash. In this 20-minute Webinar, PR expert Zachary Hooper discusses five critical factors when launching a paywall, from website and paywall messaging to what to tell the press. Plus, discover five key value propositions and examples from real-life subscription sites. Includes PDF of slides to download.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

Pitch Contest Helps Subscription Database Enigma Make 7 Figures 2.5 Years After Launch

In May of 2013, Enigma joined 30 start-ups vying for attention from venture capitalists at TechCrunch's Disrupt NY. By winning that contest (and $50,000 in seed funding), Enigma's visibility exploded, gaining the site 10,000 opt-ins for its free trial without any SEO whatsoever. In this exclusive Case Study, CEO Jeremy Bronfman spoke to us about how the site is on track to garner 7-figure revenues entirely from subscriptions, the hidden market for APIs, and the downside of massive publicity and broad appeal when it comes to conversion.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

B2B Travel Database Makes 7 Figures by Being Better Than User-Generated Travel Review Sites

Northstar Media successfully changed the tire on a moving car in 2011 by leveraging its existing databases to launch travel42, a B2B subscription database providing customizable reports to travel agents in the US and Canada. We spoke with Tom Cintorino, EVP Digital Media, about how travel42 created a site and content with a better value proposition than the free, user-generated travel reviews out there, as well as how the site acquires new subscribers through marketing deals with travel consortia. Plus, find out how the site is getting an 87% retention rate and selling site licenses with tiered pricing.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

IndiaProperty.com Generates Both B2B and B2C Revenues from Its Real Estate Listings Site

Real estate listings are almost always a profitable venture online, and almost always supported by advertising. But IndiaProperty.com is unique in its ability to sell subscriptions on both its B2B and B2C sides, in part because of its good fortune of launching during a boom in India's real estate market. CEO Ganesh Vasudevan spoke to us about how the site is selling individual and group subscriptions to construction companies and real estate sellers, as well as upselling consumers into AssistedProperty.com, a search service that helps Indians living abroad vet and buy property in India. Plus, given Vasudevan's experience with dating sites, this is a great Case Study for anyone interested in A/B test results on page design and button color, or how to maximize SEO and SEM.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

Marketing Live Events: 3 Must-Haves, 6 Best Practices, 5 Advanced Tactics to Sell More Tickets

Any smart subscription site owner knows the need to diversify revenues -- and live events can perform double duty by providing strong branding and marketing opportunities while also generating revenue. But only if you can get the word out. Our HOW-TO: Program Events, from Market Research to Speaker Management is an in-depth discussion of how to target an audience, manage speakers, and program and brand an event. In this How-To, we focus on getting butts in seats through 3 marketing must-haves for any live event (including specific website features), 6 best practices for pre-event marketing, and 5 advanced tactics for selling tickets. We also review the 4 reasons to host an event, the 5 types of events, and 4 post-event marketing reminders.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

Mixergy Monetizes Video Interviews and E-Courses with Membership Model

After Andrew Warner sold his start-up in his twenties for millions, he found that he enjoyed educating other budding entrepreneurs about how to succeed. After a failed attempt to start an events business, Warner turned to video interviews and e-courses, and quickly discovered that subscriptions were the best business model for his new site, Mixergy.com.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

How Bunny Slippers Helped SimpleK12 Build a $4 Million B2B eLearning Site

This past April, SimpleK12's Director of Sales & Marketing, Lisa Greathouse, gave a killer presentation at our Subscription Summit on how this professional development site for teachers optimizes member engagement. We thought the information was so valuable, we wanted to re-publish it here, along with new information on the site's multi-channel marketing strategy for both individual and group subscription sales. We caught up with Greathouse and CEO Michael Werner to get the site's inside tips on using gamification and social media strategically (there's a YouTube loophole you don't want to miss out on!), as well as how Webinar non-attendees are the site's best leads!

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

The Week Avoids Paywall, Transitions to Digital with App Subscriptions Instead

Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The Week has been able to transition a substantial portion of its print subscribers to digital subscriptions through tablet and mobile apps -- without making any of its premium content free on its website or putting up a meter or paywall of any kind. Head of Direct Marketing Abi Spooner spoke to us about how The Week is acquiring digital subscribers through email marketing, converting them through free trials, and retaining them through multi-device access.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

Third-Party Gets Tweetable Copy in B2C Newsletter

If you're worried that an email blast to your list on behalf of a third party will increase unsubscribes, then here's an original solution.

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

paidContent’s Newsletter Compromises TOC Best Practice with Anchor Links

Table of Contents have been shown to improve performance and engagement with newsletters, so paidContent was smart to include a list of headlines at the top of their newsletter. But then they decrease its effectiveness by embedding anchor links instead of hyperlinks!

Hello There!  This premium content is exclusively reserved for Subscription Insider members.

Interested in joining Subscription Insider?

Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability. Join Now!

What's New