As the INSIDER Guide to New Product Development (NPD), I'm constantly keeping an eye out for bite-size information that will help you develop and scale better subscription products. Here's my "Five on Friday" compilation for March 18, featuring the five best trends, tips, quotes or stats from my reading this week. 1. Are Scents the Competitive Advantage Print Media's Been Searching For? While print magazine subscriptions have been on the decline for over a decade, a recent uptick is being e...
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