GenomeWeb Upsells Site Licenses With Clever 3-User Trial

GenomeWeb started off with a paid trial for single users, but then converted it into a 3-user trial, thereby turning every trial-taker into a site license prospect. Publisher/COO Greg Anderson spoke to us about the site's clever conversion process, as well as the site's multi-title pricing strategy. This is a great Case Study for anyone trying to increase its site license sales, especially B2B sites.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Netflix Pushes International Growth, But Shares Fall as U.S. Subscriber Growth Slows

Video streaming subscription site Netflix has been aggressively launching in international markets in recent months, which seems like good business sense. But unfortunately, the company's expansion coincides with declining subscriber growth in the US, leading to its lowest stock price in three months. Shares fell 12% to $60.12 on Tuesday, despite the fact that the site acquired 1.16 million new US streaming subscribers in the third quarter. In fact, sales actually rose 10% to $905.1 million,…

JTS.tv Promotes and Profits from Original Internet TV with a Subscription-Only Model

JTS.tv founded a new network that offers original, online-only television programming exclusively through subscriptions. CEO Carter Mason spoke to us about how the site is curating original content through exclusive and semi-exclusive licensing deals and converting 80% of trial takers to paying subscribers.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Profitable Niche Membership and Daily Deal Site For Sale

Looking to purchase and invest in a profitable niche site? Website Properties recently listed a successful niche business for sale. The business has two sites -- one is a niche membership site and the other is a daily deal site. Both have premium content offerings and focus on photography. But what investors will find interesting is the profit margins. The business generates more than $1.6 million in revenue, and has net profits of around $476,000. The asking…

The Day Generates $100K in Revenue One Year After Launching a Paywall

In September 2011, The Day, a 130-year-old newspaper that had already been online for 16 years, decided to put up a paywall and sell digital subscriptions. A year later, the site is selling about 1000 online subscriptions and generating around $100,000. What did The Day do that all subscription sites can learn from? First, they handled the paywall launch and transition well. As The Day's Director of Marketing & Audience Development Daniel Williams told me, the site saw…

Eagle Financial Uses Video Landing Pages and Price Testing to Make Millions

In addition to classic best practices in marketing, Eagle Publishing's financial division has adopted some shocking marketing tactics and tested them to profit maximization. Vice President and Goup Publisher Roger Michalski shared the Eagle Financial's counterintuitive testing results and what it's like to work with independent experts. Plus, discover why video landing pages may be the best conversion tactic since long-letter postal direct mail pieces.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

TheStreet Acquires The Deal for $5.8 Million [M&A News]

TheStreet, Inc. (TST) today announced that it has acquired The Deal, LLCĀ  for $5.8 million. Both sites offer subscriptions to premium content, and will continue to do so after the acquisition. Founded in 1999 as The Daily Deal print newspaper, The Deal LLC transformed its business into a digital subscription platform that delivers coverage of "the deal economy" primarily through The Deal Pipeline, which provides transactional information and services. The acquisition will help TheStreet grow its subscription…

Apple Likely to Compete With Subscription Music Services Soon

Apple appears to be looking to create its own subscription-based music service, according to the Wall Street Journal (paywalled article). For years, Apple founder Steve Jobs resisted the subscription, cloud-based music streaming model, saying consumers preferred to own their music. For a long time he was right, but the advent of subscription sites Pandora, Spotify and Rhapsody is changing consumer expectations. The move might also be a reaction to news that the actor Bruce Willis is reportedly…

Backstage.com Garners At Least $4M from Online Subscribers, Launches New Site Highlighting Web Tools

By the end of this month, Backstage will launch a newly designed and more integrated print publication and website. But what's most interesting is where the two properties diverge. Backstage.com already has 29,000 paid online members. With subscription rates varying between $144/year and $19.95/month, the site is pulling in $4.1 million to $6.9 million a year. On top of that, the print publication has 60,000 subscribers who can choose between print + digital bundle subscription plans…

Subscription Site Trulia Files to Become Publicly Traded Company

The real estate search and subscription site Trulia confidentially filed to go public last month, according to DealBook, The New York Times micro-site, which reported on the now-public information last Friday. (According to new SEC rules, companies with annual gross revenue of less than $1 billion can file registration statements that do not have to be disclosed until 21 days before "the company's roadshow to sell the new shares.") Trulia has 21,544 paying subscribers as of…

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