How European Publishers Are Fighting Ad Blocking

Let’s face it. Ad blocking is here to stay, and it is costing publishers billions of dollars annually, $21.8 billion in 2015 and an

Let's face it. Ad blocking is here to stay, and it is costing publishers billions of dollars annually, $21.8 billion in 2015 and an estimated $41.4 billion in 2016. Publishers across the globe are trying to come up with creative ways to fight it. Here's how some publishers across Europe, where ad blocking grew by 35% last year, are handling it: Axel Springer: German publisher Axel Springer bans readers who use ad blockers from Bild, a…...

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Dana E. Neuts

Dana Neuts is Subscription Insider's Editorial Director, covering our daily subscription news as well as member features, case studies, premium content, and reports. Dana is also a writer, editor, marketer and communications professional. Her work has appeared in AARP Bulletin, The Seattle Times, Seattle Business, 425 Business, 425 Magazine, South Sound Magazine, Northwest Travel and more. Her specialties include business writing, community news, senior issues, travel and, of course, subscriptions!