How European Publishers Are Fighting Ad Blocking

Let’s face it. Ad blocking is here to stay, and it is costing publishers billions of dollars annually, $21.8 billion in 2015 and an
Let's face it. Ad blocking is here to stay, and it is costing publishers billions of dollars annually, $21.8 billion in 2015 and an estimated $41.4 billion in 2016. Publishers across the globe are trying to come up with creative ways to fight it. Here's how some publishers across Europe, where ad blocking grew by 35% last year, are handling it: Axel Springer: German publisher Axel Springer bans readers who use ad blockers from Bild, a…...

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