In this week's subscription news headlines, PYMNTS.com asks what happened to Zuora, Google says it will shut down and relaunch its contributor subscription ad service, and WealthManagement.com considers how LinkedIn features that are currently free are likely to move under the premium subscription umbrella. Also, this week we're reading about essential benchmarks for SaaS companies considering an IPO, the future of the subscription model, and what could happen to net neutrality under a Donald Trump administration.
Change can be hard…especially when it involves payment processing and integrated SaaS systems. But changing your payment processor could make a big difference to your bottom line. In this How-To article, we help you decide if (and when) you should change payment processors, what to look for in your new processor, and how to plan for the transition. Plus, find out why many of you have been stymied when inquiring about Account Updater!
We are busy preparing for our big Subscription Show next month, but that didn't stop us from preparing a feature-filled Five on Friday for you. This week, Delta Airlines gets into the subscription business, Scribe launches a subscription greeting card service with the help of artists, EU regulators have concerns about Apple Pay's possible anticompetitive behavior, Hulu adds like and dislike buttons to personalize suggestions and, everyone's favorite feature, LinkedIn shares top subscription jobs.
By Katherine Noyes It's no secret that subscriber metrics are key for any digital subscription site, but tracking and reporting them accurately can be a challenge. That's thanks in large part to the sophisticated software and highly reliable data auditing rules require, but for users of RR Donnelley's Press+ platform, the task is about to get easier. Press+ last week announced that it has integrated its software and data with the Alliance for Audited Media (AAM) to…
It is hard to believe it is Friday already, isnt it? Where did the week go? Before you head into the long holiday weekend, take a look at this weeks Five on Friday articles with SEO tips from Search Engine Land, marketing time savers from Constant Contact, security best practices from Recurly and social sharing advice from Strong Social Media. Weve also scouted out some top subscription jobs from LinkedIn.
We hope you enjoy reading Five on Friday as much as we love putting it together. After all, it is so hard to read all of the newsletters, articles and social media content that crosses your path every day. Weve done the work for you by curating five hot topics to make your subscription life easier. This week we feature Hubspots ultimate guide to objection handling, 4 tips for managing content mistakes (a continuation from last weeks Five on Friday), 3 reasons to focus on involuntary churn, how to advertise your subscription products on Facebook, and subscription boot camp is back!
It wouldn't be a full week without news from Amazon, Apple and the New York Times, would it? They're all in the news this week along with a 2015 rundown of payments, subscription companies in California in trouble, and more on ad-blocking. We've got those subscription news headlines and more to take you into the weekend.
This year has started off with fire alarms for subscription sites after Target announced that 40 million of its customers' credit card account numbers had been stolen, and Chase announced its plans to switch out 16 million MasterCard credit and debit cards for Visa cards. Both of these developments are going to cause headaches for subscription sites as customers are forced to change their account numbers, since those new account numbers will lead to more card declines, lower…
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs, the irregular users, and other at-risk customers into the same anti-churn program. Research shows that, compared with control groups of customers who are not targeted at all, some retention programs actually inspire existing customers to cancel. Here are some of the factors and methods to consider in avoiding that failure mode.
What are the trends and issues that will impact your ability to get paid by your members and subscribers in 2020? This on-demand briefing will help you understand what you need to learn and plan for so you won't leave money on the table from involuntary churn. Melanie Stout, Partner at PLC, delivers an information-packed session, outlining important trends and actionable insight for all to learn from.