In this week's subscription headlines, Netflix grows to 75 million members, The Guardian dramatically cuts costs and considers a paywall, and the Winnipeg Free Press reports its early success with its micropayment strategy. We've got those headlines and more featuring subscription news from Apple,Vimeo, The Times of London, eBay and PayPal.
Seven months in, the Winnipeg Free Press is enjoying early success with its new micropayment strategy, even exceeding the newspaper's goals and expectations. The process started about 18 months ago when the newspaper realized, despite a growing digital audience, that its digital advertising revenue was not sufficient to compensate for the erosion of its print audience. "We got to a point where we couldn't wait and watch any longer," said Christian Panson, vice president, digital.
Last year the publishing industry was abuzz with the news that the Winnipeg Free Press was experimenting with a Read Now Pay Later micropayment platform, where readers pay $0.27 (Canadian) per article they have read. Dana Neuts explores how well the first seven months of the strategy has gone.
Last month we reported that ad blocking is a $21.8 billion problem. That's how much money publishers lost last year in advertising revenue because of ad blockers, according to a report by PageFair and Adobe. The problem is estimated to grow to $41.4 billion in 2016. Publishers are having to get creative to address this growing problem. In December, DigiDay reported that Condé Nast is the latest to fight back against ad blocking. Condé Nast's GQ…
In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now. In this on-demand webinar, Paul Larsen, Founder and Managing Partner of PLC and our INSIDER Guide to Payment Processing, discusses why the Chip Credit Cards will completely upend your Card-not-presence business - and how your business needs to prepare for these changes.