Birchbox Angers Subscribers with Big Changes to Popular Points Program
Last week Birchbox announced changes to its popular points program, angering many subscribers who have threatened to cancel their subscriptions.Birchbox made a number of missteps in its decision and announcement of the changes. Digiday calls the move ‘business suicide.’ Subscribers, who were notified of the pending change via email, are upset about the devaluation of the current point system, reports Consumerist.
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