Chip Cards: Don’t Let a Good Thing Crush Your Bottom-line

Understand why Chip Cards will completely upend your subscription business – and what you need to prepare for.

In 2013 and 2014, more than 30% of all credit cards in the US were reissued due to fraud and major merchant customer databases being compromised (e.g. Target, Home Depot, Anthem and others). As a Card-Not-Present (CNP) merchant, we are sure you have been working hard to mitigate churn in your customers due to this. It's a big issue! Think updating 30% of your cards on file is a challenge? Think again, the biggest disruption is right here, right now.  By October 2015, 100% of credit cards will be...

 


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