Get the Payment Trends report form Worldpay. Here, we explore the people, places, and payments technologies that are - and are soon to become - pathways to the future of commerce.

15 Ways to Promote Your Subscription Company with Facebook

Is your subscription company on Facebook? If not, it should be. We'll show you 15 ways to use Facebook to promote your subscription company through cover photos, sponsored posts, interactive posts and more.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Secure Budget for Subscriber Retention Initiatives

Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives. In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

The Subscription Churn Primer: How to Maintain a Healthy Renewal Rate

If you're spending a large amount of time and money to acquire new customers, do renewals really matter? They do, and it's a matter of your profitability. Thats because theres a good chance that you're spending quite a bit of money to acquire every new subscriber. In general, the average subscription business pays about what the first term of service would be in order to acquire that new subscriber. The baseline cost for a renewed subscriber, on the other hand, is just the cost of credit card processing. Renewed accounts are as close to pure profitability as you can get, so it will positively affect your subscription business to have as many renewed accounts as possible. Here are some tried-and-true tips to help you maintain a healthy level of renewals, and limit your subscriber churn.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Start The Process Of Data Mapping Now (Or Risk The Consequences)

As those of you looking at your budgets for 2019 you should factor in the cost of documenting your data collection policies and reviewing your current business models in the context of what you may need to do to comply with the new California Consumer Privacy Act (CCPA). CCPA goes into effect in 2020 but its sweeping nature will require companies to use this lead time to effect changes in order to achieve compliance.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Effective Customer Service Is Quantized Customer Service

A few weeks ago I wrote about the importance of effective customer service. But how do you know if you are delivering that? And what channels -- phone, email, chat, social media, etc. -- should you emphasize? How about innovations like chatbots, intelligent agents, and other automated systems? Measuring customer service breaks down into two general areas: satisfaction metrics based on customer attitudes and performance metrics based on support staff behavior. …
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Re-engagement Redux: Why Lapsed Subscribers Make the Best Prospects, and How to Bring...

How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Drive Traffic with Twitter Cards & Analytics

Twitter Cards are a more visually-friendly way to present multi-media tweets via an API paid content sites can install on their own websites. Now the company has introduced Analytics for Twitter Cards, helping content producers get a better sense of what works when it comes to driving traffic to your site through Twitter. In this visual How-To, we show you why Cards matter, the 9 types of Twitter Cards your site can use to drive more traffic, and how to measure your ROI through Twitter's Analytics program.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

10 Strategies to Promote Your Subscription Brand with Influencer Marketing

The idea of influencers is not a new one. In fact, theyve been around for decades, often times in the form of a celebrities as company spokespeople. Remember Brooke Shields and her Calvins? O.J. Simpson for Hertz? William Shatner for Priceline.com? Joe Dimaggio and his Mr. Coffee? Those are all examples of influencers. The marketing world has evolved since then, but instead of having spokespeople, brands, including subscription companies, are now using (paid) influencers to promote and share their products and services. It is a subtler, but more meaningful approach. Lets take a closer look.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Differentiated Pricing for Subscription Businesses is a Win-Win Strategy

Subscription businesses have the unique opportunity to leverage targeted pricing to maximize revenue while determining how a given shift would affect its subscribers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How Can Behavioral Data Help You And Why It Matters

Behavioral data is the capture of interaction, click, engagement, movement through a website, actions taken via email marketing across the buyer journey and user movement through digital content. The evolution and growth of digital and technology have given businesses and organizations a great opportunity to record, collect and gain a higher level of intelligence from behavioral data. Are you using it effectively to drive subscriptions? Kevin Novak, explains.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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