Change is here for the subscription industry. Customer retention is top priority while competition grows and customer expectations shift. So, which trends should be on your radar? And what strategies and tactics should you be using to ensure subscriber growth?
Happy Valentine's Day! In this week's edition of Five on Friday, we share highlights from Blockthrough/PageFair's 2020 adblocking report to see how adblocking is moving to mobile, YouTube's advertising revenue hits a staggering $15 billion in 2019, Content Marketing Institute schools us on what we need to know about vanity metrics, Canada warns brands and influencers to follow the rules, and Flipboard launches a subscription video service.
Whether you are scrolling through your best friend's baby photos or looking for travel or fashion ideas, Instagram's visual storytelling platform has become a wonderful marketing tool for subscription businesses. Subscription boxes like FabFitFun post photos of upcoming giveaways to Instagram, while Netflix posts clips from new releases like season 3 of "Stranger Things," and Salesforce posts pix of an event featuring kids pitching ideas on how to improve the world.
Tina Adolfson, Data Innovation Lead at Survey.com, will be presenting at Subscription Show 2019 leading an interesting session in our Subscription Product Strategy track on How to Get Recurring Value Out of Your Data. Subscription Show 2019 is the conference attend to stay on top of the latest trends impacting your recurring-revenue business and connect with the people and companies that can help both you and your business grow. Get the preview of Tina's session here.
Subscription Insider announced today the launch of a new industry conference, Subscription Show 2019. Subscription Show 2019, an industry conference focused on the business of subscriptions, will be hosted at the Seaport World Trade Center in Boston, MA, Nov. 4-6, 2019.
How-to manage lapsed subscribers, how-to manage subscription customer service, how-to manage payments: these are just some of the how-to topics we covered in 2018. Here are the six most-read how-to articles from 2018.
Does your CFO always say no to your budget requests?Learn what your CFO needs to hear so you can secure budget for your Subscriber Retention Initiatives. In this on-demand seminar, get inside the mind of a CFO, understand how they prioritize expenditures and learn how to convince them to loosen the purse strings for your engagement and retention programs.
As those of you looking at your budgets for 2019 you should factor in the cost of documenting your data collection policies and reviewing your current business models in the context of what you may need to do to comply with the new California Consumer Privacy Act (CCPA). CCPA goes into effect in 2020 but its sweeping nature will require companies to use this lead time to effect changes in order to achieve compliance.
How much would you pay for a list of leads who are demonstrably interested in your subscription service, are proven subscription purchasers, and are familiar with your subscription brand? Hint: You already own that list. Through careful testing, it is possible to craft effective, targeted messaging that can bring lapsed subscribers back into the fold.