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The top complaints about email: Too much, too aggressive, too irrelevant, too repetitive, too busy. Here are data-based tips to tackle these problems and retain
Consumers say they opt-in to email newsletters, promotions, and lists because they want discounts and promotions. Or because they want an offered incentive. Or to
What do you call a market that has not yet served 65% of its potential customers? A market selling low-weight, easily shipped, relatively high-value merchandise?
Red or white, rose or sparkling, wine is Americas new trendy drink. It is being embraced by younger drinkers, who are also those most likely
The easy way to do retention is to blast out special offers and rewards to loyal customers, lumping all the steady subscribers, the sleeping dogs,
As consumer financial lives move from the realm of physical cash into the cloud, subscribers — especially younger subscribers — want to make recurring payments
Europeans and the European government are taking data privacy very seriously. In fact, some are saying it is the most important change in data privacy
Last month Pew Research Center issued its annual newspaper fact sheet, outlining the state of newspapers in the U.S. In this report, well share their
Back in 2008, the banking industry was riding high on subprime mortgages that were essentially loans to people who were not good credit risks. Now,
Book publishers, film studios, and TV channels beware! Indie content creators are bypassing traditional intermediaries and forging ongoing relationships directly with subscribing supporters. Two Internet
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