Virginia Lawyers Weekly (VLW) has been able to stay both relevant and profitable over a 27-year period, no small feat. Find out how this local B2B publication is leveraging trade show booths like no other and making both its print and Web content highly valuable to subscribers. Plus, Publisher and Editor-in-Chief Paul Fletcher tells us how the site is getting a 91% retention rate with a simple practice.
If you're looking to get inspired by innovative content offerings in the digital subscription department, Jackson Fish Market never disappoints. Last year we profiled its first subscription site, A Story Before Bed. This week, we spoke with CEO Hillel Cooperman about the company's new subscription service -- Slide Bureau, which allows small businesses and professionals to create unique and artistic slide presentations. Cooperman discusses why the iPad app is worth a subscription, why the company is eager to produce custom templates, and why humility is the best approach when launching a new digital subscription product.
How a Blogger’s Public Radio-Style ‘Pledge Drives’ Convince Subscribers to Pay $49-$75,000 to Support the Site
This exclusive interview with FutureOfCapitalism.com founder Ira Stoll proves that some readers are happy to pay a lot to support the content they're passionate about. See how the site uses quarterly campaigns that ask readers to support the free blog by paying up to five and six figures for an annual subscription.
In this case study, Founder and Editor of RFID Journal, Mark Roberti, discusses how he played to his strength by creating a cornucopia of content around radio frequency identification (RFID) and then made more money by hosting industry-specific events. This is a great read for anyone interested in hybrid business models and managing multiple revenue streams. Of particular note is the journal's ability to convince 25% of its paying members to commit to a three-year subscription through the strength of its content, as well as the different options they offer advertisers.
Authors and thought-leaders are well-suited for creating niche communities around their area of interest. In this Case Study, learn how ShirleyMacLaine.com has maintained an active community interested in New Age topics for more than 12 years through paid memberships. Please note, this is not a celebrity fan site, but a membership community centered around a thought-leader and best-selling author's ideas and interests.
When you've got a passionate community of readers like Tricycle does, you have to tread carefully when it comes to changing your revenue model. We spoke with editor and publisher James Shaheen recently about Tricycle's decision in 2008 to switch to an online membership model and how it not only slashed the nonprofit's fundraising burden, but also led to a $200,000 revenue surplus last year. Read on to discover how the site is getting a 10% free-to-paid conversion rate, an 80% retention rate, using focus groups for price testing, and upselling subscribers on events and retreats. This is a great Case Study for any mission-oriented or nonprofit publication that thinks financial sustainability is outside its grasp!
While most print magazines have been struggling to find a way to stay viable, Consumer Reports has been able to grow its subscriptions to Consumer Reports Online (CRO) to account for almost half of its subscription revenues. Chief Marketing Officer Jamie Darnow and ConsumerReports.org Editor-in-Chief Rachel Hagar gave us an exclusive look at how they do it, sharing 18 lessons for publishers to learn from and imitate, from creative marketing campaigns to their use of account updater software to increase retention rates and revenues.
Through a powerful database and switching from a B2C to a B2B focus, Contact Any Celebrity is able to generate more than $1 million a year in revenues. Learn how Founder Jordan McAuley tested his prices to generate more revenue with fewer sign-ups, as well as why he decided to go with a $1 trial instead of a free one. Plus, learn a new tip for testing your market's receptivity to live events, and how you can make money from events without ever having to host one. This is a must-read, especially for other B2B sites that should be creating industry-specific databases of their own!
While many legacy publications are able to retain print subscribers, they would be fool-hardy not to acquire younger audiences through digital means. Art Stupar, VP of Circulation at The Nation, spoke to Insider about how the progressive weekly, known for its politically-active readership, was able to attract younger subscribers with a targeted free offer for a digital subscription. Not surprisingly, there is a social media success story here, too. This exclusive Case Study also examines The Nation's entire business model and what news sites determined to serve the public interest can do to ensure financial sustainability. Plus, lots of screenshots and creative samples to inspire your next marketing campaign!
How WritersMarket.com Turned a 90-Year-Old Print Directory into a Profitable Online Subscription Site
At any given moment, 50,000 subscribers are paying to access WritersMarket.com's robust database. Winter Thielen, Director of Online Product Development at WritersMarket.com and Robert Brewer, Senior Content Editor, spoke with us about how the site maintains its listings, succeeds with email marketing, and creates perceived value with limited-release compilations. Plus, get inspired by some great conversion tactics, including an unusual navigation bar and a well-designed site tour.