Subscription Show 2021 Day 1 Highlights

Subscription Show 2021: Day #3 Highlights

Day 3 of Subscription Show 2021 was another great day filled with content, keynotes, meeting concierge, networking opportunities and more.

The Week Avoids Paywall, Transitions to Digital with App Subscriptions Instead

Generally speaking, consumer publications have been the least likely to make print content available for free online, and their resistance may be paying off. The Week has been able to transition a substantial portion of its print subscribers to digital subscriptions through tablet and mobile apps -- without making any of its premium content free on its website or putting up a meter or paywall of any kind. Head of Direct Marketing Abi Spooner spoke to us about how The Week is acquiring digital subscribers through email marketing, converting them through free trials, and retaining them through multi-device access.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Nonprofit News Site Texas Tribune Finds Stability with a Mixed Membership and Subscription Model

The rumor mill says local newspaper are dying, but The Texas Tribune is demonstrating how digital-native local news can flourish, even with a nonprofit model. Publisher Tim Griggs spoke with us about the site's multiple revenue streams, including subscriptions and memberships, and how the site is bringing general political news to a niche market. This is a great Case Study for anyone interested in using both membership and subscriptions (and yes, they're different) to boost their bottom line, or looking for a business model to support mission-oriented content. Finally, get tips on paywall optimization, the effective use of crowd-funding, and why social media does matter (even if it won't make you a dime).
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Education Week Generates $13M With Strong Online and Offline Business Model

Education Week has had a thriving print magazine since 1981, and established an ad-supported online model in 1996. In 2005, the site transitioned to a hybrid revenue model, combining subscriptions, advertising, one-off sales, and offline events, helping them rake in $13M in revenues a year. Michele Givens and Stefanie Hemmingson spoke to Insider about how they managed all this. Keep reading for lots of great tips, including testing results and some unique strategies for group sales and meeting the never-ending demand for more online content.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How a Guru-Branded Wine Site Built a Successful Subscription Model

Managing director of eRobertParker.com, Mark Braunstein, on topping the $1 million mark in subscriptions, the power of the guru-branded site, and the future of the mobile market.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Megawatt Hour Disrupts Subscription Pricing With Percentage-Based Monthly Plans

While there are plenty of subscription site launches in recent months, we liked Megawatt Hour for its smart approach and use of existing industry data. Co-Founder Deirdre Lord spoke to us about why the site developed a percentage-based subscription plan that's familiar to professionals in the energy purchasing industry. Plus, discover when to follow up a lead gen tactic with an email and when to call the prospect directly.
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Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Audio Content from ‘Real’ Professionals Helps Stock Trading Advice Site Stand Out in Crowded Niche

Tim Bourquin, Co-Founder of TraderInterviews.com, tells Insider how his team turns interviews with "real" traders -- not gurus or theorists - into subscription profits. It's a prime example of how advice from successful peers can make compelling B2B content
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site

See how a book-rental subscription site billing itself as the "Netflix for books" overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Fast Fitness to Go Converts 11% to Email Opt-In and 2.5% to Paying Subscriber with Timed Offer

With a novel concept in a competitive niche, Fast Fitness to Go shows how a subscription site can generate reliable revenue early on compared to most online start-ups. Founder Shay de Silva spoke with us about the key factors in creating downloadable exercise videos for traveling professionals, what Wordpress plugins have helped her push conversions, and why she's pursuing group subscription opportunities for her B2C site. Plus, learn how the site converts 11% of visitors to its email list and 2.5% to paying subscriber.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How to Succeed in a Crowded Space? Maintain a Narrow Focus–TheLadders Shines in the Job-Search Niche

TheLadders' Michael McCurdy tells SSI about thriving in a saturated market, predictability models, and why "Bill Me Later" didn't work for them.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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