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See how a business coach launched a premium blogging-tips email newsletter and membership website in just six days and for less than $1,000. Insider's exclusive interview with Need a Topic founder Justin Lukasavige reveals how he was able to go from concept to live service so quickly.In this Case Study you'll discover practical advice for:- Creating email newsletters with actionable information that subscribers will pay for- Ideas for low-cost and no-cost marketing tactics, such as blogger outreach and working LinkedIn connections- Six technology platforms that enabled a quick launch -- including an all-important plugin to help an email database communicate with a membership platform and a payment processor
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Down-and-Dirty Paid Newsletter/Membership Site Launch: 6 Days from Concept to Creation

See how a business coach launched a premium blogging-tips email newsletter and membership website in just six days and for less than $1,000. Insider's exclusive interview with Need a Topic founder Justin Lukasavige reveals how he was able to go from concept to live service so quickly.In this Case Study you'll discover practical advice for:- Creating email newsletters with actionable information that subscribers will pay for- Ideas for low-cost and no-cost marketing tactics, such as blogger outreach and working LinkedIn connections- Six technology platforms that enabled a quick launch -- including an all-important plugin to help an email database communicate with a membership platform and a payment processor
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Mobile Publisher Uses Browser-Based Tech, Not Apps, to Create Premium Magazines for Any Device

Mark Edmiston, former CEO of Newsweek and founder of M&A firm The Jordan, Edmiston Group, describes his new mobile publishing venture. See why the company chose browser-based technology, not apps, to deliver content, and why they've set aside 35% of subscription revenues to pay content contributors. Also includes a Facebook sweepstakes campaign that generated up to 1,000 free-trials a day
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How a Pioneering Industry Newsletter Expanded Into a Suite of Online Subscription Products and Contract Writing Work

Insider's exclusive interview with Nadav Malin, President, BuildingGreen.com, reveals how the 20-year-old newsletter publisher used its reputation as an unbiased source of sustainable-building news and analysis to create a suite of online subscription products. Plus, he explains how they use that in-house expertise to attract custom writing and website development work from government, non-profit and publishing-industry clients. He also explains how strong relationships with long-time subscribers help them find a "champion" within the largest architecture firms to promote site-license sales, which account for 30% of subscription revenues
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

B2B Publisher Triples Revenue by Expanding Target Audience and Diversifying Content through Licensing and Repurposing

David Foster, CEO of Business Valuation Resources, tells Insider how he's tripled revenues by diversifying the site's target audiences and content mix. See how they use content licensing and widespread repurposing of their own resources to create more than 250 products with a range of subscription plans or one-time usage fees. Plus, he explains why one-off content purchases, like an ebook, have become the primary source of new customers who are converted through direct marketing and a sales team to a subscription plan
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Blogger Outreach, Media Relations and Gift Subscriptions Drive Growth for Book Rental Subscription Site

See how a book-rental subscription site billing itself as the "Netflix for books" overcame catalog, inventory and shipping challenges by targeting a specific niche of the book-reading public. Plus, see how their media- and blogger-relations strategy is driving subscription growth, and how they use gift subscriptions for social buying promotions on services like Groupon.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How a Paid Content Site Launched a Lower-Cost Subscription Brand to Target a New Audience

See how the stock-photo subscription site Fotolia, which is aimed a design professionals and corporate users, launched a whole new subscription brand to target a new audience of small businesses and nonprofits. Business Development Manager Leo Tran tells Insider how they simplified pricing and licensing for small business, and how they're upselling large prospects to the parent-site's branded service
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How Golf Odyssey’s Onboarding and Renewal Campaigns Lift Conversions and Reduce Chargebacks & Declines

Publisher David Baum shares the secrets of success in Golf Odyssey's 20-year run as a subscription newsletter for golf-related travel tips. See how they use a search-optimized free content site to drive traffic to their subscription site and newsletter offer, and how emails, print renewal notices, and payment-recycling tactics are improving conversions while reducing card declines and chargebacks.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Lessons from a Subscription Site Launch: Audience & Content Surprises, Plus a PayPal Nightmare

Michael McCurdy, formerly of TheLadders.com, shares his biggest lessons learned from the launch of his own subscription site. Includes great tips for SEO and for boosting conversions with a site-overview video. Plus, he explains why you shouldn't launch with PayPal for payment processing.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

Print Newsletter Grows Subscription Base by Launching Membership Site: Lessons Learned

Insider spoke with Children's Book Insider co-founder Jon Bard to learn how he transitioned his print newsletter to a membership site. Includes lessons on content, communicating the change to members, and dealing with a WordPress-based membership site
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

How SmartCredit Uses Partnerships, Savvy Direct Marketing and Unique Services to Stand Out from Competitors

Ethan Taub, CMO of SmartCredit, describes how his site is thriving in the competitive consumer credit reporting/monitoring market thanks to co-branded partnerships and better direct marketing. Includes must-copy tactics for B2C subscription sites, such as thank-you page offers.
Hello! If you are a paying Subscription Insider Member, please log in below to continue reading. Otherwise, click subscribe below to enjoy access to all of our premium content.

Subscription Insider is uniquely focused on the business of subscriptions.

Subscription Insider is uniquely focused on the business of subscriptions.
We deliver the information, training and research that subscription entrepreneurs, executives, and their teams need to support improved decision making, skills, and profitability.

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