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Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most
Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition & Content Licensing
While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration
“Can you tell me how to get, how to get to Sesame Street?” Sure, turn on HBO. The popular children’s program is moving. Sesame Street
The sustained popularity of subscription box services shows the efficacy of the subscription model alongside a market that surprisingly exists for boxes of niche products.
We received a curious few emails from an enthusiastic (but akward) salesman whose webinar event we registered for and then missed. It was so out
Email headers are an often overlooked component of email design. Different companies and publications compose them in their own ways – we took a look
INSIDER Guide Kevin Novak explores how we are in the “Age of the Customer” and the many ways in which customers engage with your company
