Many subscription sites are jumping on the snark bandwagon, daring people to opt-out of newsletters and subscriptions in the hopes of a higher opt-in rate. We do enjoy some of these as they are funny and amusing but we wonder: Do they work? Things for you to think about before you try this tactic on your site:

Humor is a great way to ease an awkward moment, but sometimes humor can go too far. There is a fine line between snark and condescention that is often blurred. What will your audience tol...