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There’s a new law in California that mandates that health plans maintain accurate provider directories. It’s a serious piece of legislation; health plans are even
A data strategy and plan is reflective of an organization’s strategic goals, focus and products. This strategy sets goals for collection and denotes what possible
Kevin Novak discusses the data contained in your CRM, AMS, SMS, and the often unrealized benefits it can provide your business.
Kevin Novak discusses the customer journey in a multi-channel world, which is comprised of a variety of different factors that are in need of consideration.
Many subscription sites are using some lighthearted copy that borders on passive-aggression. Is this an effective tactic? What do you think?
Nurturing a brand requires visionary leadership and tactical discipline. The challenge increases exponentially when we bring new businesses into the fold. What are the most
Content drives websites, software and mobile applications.But creating great content is expensive. It requires deep expertise in a particular subject. Content Acquisition & Content Licensing
While conducting research for our previous Subscription Box Registration Page sample, the box companies we were researching required an email address to complete the registration
“Can you tell me how to get, how to get to Sesame Street?” Sure, turn on HBO. The popular children’s program is moving. Sesame Street
The sustained popularity of subscription box services shows the efficacy of the subscription model alongside a market that surprisingly exists for boxes of niche products.

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