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Sorry Adweek, but your big ‘scoop’ this week revealing that Politico’s first year paid subscription renewal rate is 96% isn’t as surprising as you think.
We all love annual subscriptions for their simplicity — they get you money upfront (even if you have to defer the income on your balance
BostonGlobe.com’s circulation department blasted their in-house, prospect, email list with a 99 cent subscription offer this morning. The campaign used several best practices, including: A
After Ohio’s State Auditor Dave Yost discovered at least three Ohio counties are charging subscription fees, ranging from $50-$300 per year, for online access to
A new study by the Online Publishers Association has found that 61% of tablet users have purchased some type of content on their devices in
Confused about how to set up a trial offer? Or unsure whether you’re “doing it right”? In this 40-minute video, Subscription Site Insider Editor Minal
The Internet Corporation for Assigned Names and Numbers (ICANN), a U.S.-appointed company that decides which new top level domains (TLD) can be added to the
For years, marketing departments have relied on the allure of free trials to hook potential subscribers to magazines and newspapers. But in the online world,
Here’s a sentence I never thought I’d write: The Huffington Post is entering the paid content, subscription business.But not for online content through its website.
It’s been hard for social media sites serving consumers to monetize their popularity. (The exception, of course, is LinkedIn, which occupies the B2B space.) However,
