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Normally, it’s against best practices to offer a free trial without requiring a credit card number at sign-up. But this week’s Case Study on our
Some publishers were disheartened this week when The Huffington Post announced that it’s paid iPad “app-azine” Huffington would now be free. This, despite the fact
It looks like The New York Times has shifted from testing the market for digital subscribers to aggressive marketing.The Gray Lady made an appearance yesterday
Let’s say you’ve decided on a discount offer to help convert more of your prospects into paid subscribers. How big a discount should you offer?
Direct Mail has been a favorite marketing tactic for print publications, and shouldn’t be ignored by online publishers. Postal mail can help you acquire new
Subscription and membership sites are particularly susceptible to online fraud, basically because card-not-present (CNP) transactions make it easy for fraudsters to engage in carding practices.
While most online publications don’t think to employ postal direct mail marketing, it can be a savvy way to acquire new and expired online subscribers.Of
London-based tech and music company Spotify just announced they have 4 million paying subscribers. With a $9.99 monthly subscription fee, that means the company should
AOL is often seen as the old fogey of the online subscription business, but this old fogey still knows how to milk a subscription Model
Subscriber growth has been impressive this year for The Times. The News International property recently clocked 131,162 digital subscribers, according to The Guardian.The Times has
