Kindle and Nook Collect Customer Data, But Stingy About Sharing
Online and independent publishers have been frustrated for a while now by the lack of customer data they can collect after making their content available on e-readers like the Kindle and Nook. But that doesn’t mean Amazon and Barnes & Noble haven’t been amassing more data than they can use, to paraphrase one executive. Amazon is still tight-lipped about much of it’s useful data, opting to share useless “stats” like the fact that people like the…
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