Subscription Sites to Benefit From New Google Wallet and Google Play Features

Some good news for subscription sites this week from Google. At their I/O conference this past Wednesday, Google Wallet product manager Pali Baht announced

Some good news for subscription sites this week from Google.At their I/O conference this past Wednesday, Google Wallet product manager Pali Baht announced that the service is now supporting recurring billing. The change only really applies to digital goods, not goods that are bought in bricks and mortar stores through Google Wallet’s PayPass feature.Google Wallet will charge merchants a 5% fee for small transactions, or a 1.9% rate plus 30 cents for larger transactions. Google will automatically assign the lower of the two rates for every transaction.And in other news, the Web was abuzz this week with Google’s introduction of the Nexus 7 tablet. While this has broad implications for the paid content and digital publishing industries, the most heartening may be that Google is willing to share customer information and data with publishers through Google Play. Specifically, digital publishers will get access to subscriber addresses (a marketing boon), sales numbers and trends, and anonymized viewing statistics.Many consumer publications have already joined the platform, including popular titles from Bonnier, Hearst, Rodale, American Media, Inc., and Time, Inc. With the Nexus 7’s ease-of-use and $199 price point, this may be the next device for which your publication starts formatting. No word yet on returns, but we’ll keep you posted.

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