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On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that post, we mentioned
By Minal Bopaiah On Friday, we covered Google’s relaunch of Currents as Google Play Newsstand, which now allows publishers to sell digital subscriptions. In that
While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage — the Red
By Minal Bopaiah While this time of year lends itself to holiday and end-of-year promotions, The Boston Globe is capitalizing on one more seasonal advantage
Two years ago, I wrote about Google’s new app, Currents, which, at the time, was a consumer and publisher-friendly app but lacked the ability for
I talk a lot about the importance of A/B split testing for optimizing paywalls and subscription sales, but after fielding some questions from readers, it
Perhaps you’ve been told you should be “testing” to discover how to optimize your site for conversions and subscription sales. But do you have enough
With John Paton’s announcement that Digital First Media will adopt metered paywalls, Ken Doctor estimates that 41% of US daily news sites now offer digital
While YouTube has been searching for a way to monetize its content through ads and subscriptions for audiences, Vimeo, which also got its start by
Athletic clothing company Under Armour announced last week that it will be buying MapMyFitness, a freemium subscription app, for $150 million. While seasoned media professionals
