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By Minal Bopaiah Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has
Axel Springer announced plans to abandon separate print and digital philosophies a day after it announced that its flagship paper, Bild, has attracted more than
By Minal Bopaiah While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to
While many investors might be wondering if Twitter’s impending IPO will be as inflated as Facebook’s, subscription marketers are still trying to grapple with how
By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales
While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the
By Minal Bopaiah Email marketing is the most cost-effective acquisition tactic for subscription sites, but six months ago, marketers began to worry that Gmail would
Email marketing is the most cost-effective acquisition tactic for subscription sites, but 6 months ago, marketers began to worry that Gmail would divert their marketing
By Minal Bopaiah Just four months after launching a paywall, UK tabloid The Sun has acquired more than 117,000 digital subscribers, and 47% have signed
Just four months after launching a paywall, UK tabloid The Sun has acquired more than 117,000 digital subscribers, and 47% have signed up via mobile
