Marketing Tip: Sell More Online Subscriptions with Holiday Gift Cards

By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing
By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That's why we liked this ingenious marketing tactic from Audiobooks -- offering holiday gift cards for online subscriptions. This isn't the first site to offer gift cards -- we've seen a previous example from Skype. But what we…...

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