By Minal Bopaiah While the holidays often cause a spike in sales for most merchants, subscription sites can have a more difficult time closing sales because of the lack of a physical product to wrap and place under the tree. That's why we liked this ingenious marketing tactic from Audiobooks -- offering holiday gift cards for online subscriptions. This isn't the first site to offer gift cards -- we've seen a previous example from Skype. But what we…...
Hello There!
This premium content is exclusively reserved for Subscription Insider members.
Want access to premium member-only content, plus conference discounts and other benefits? We deliver the information you need for improved decision-making, skills, and profitability.
